Module 4 unit1 Project Developing an ad campaign
(Teaching planning )
吴江市第二高级中学 王贤
Teaching aims: 1> To help the students understand the handout to get some basic information on an ad campaign.
2> To help the students learn how to build an ad campaign, so as to develop their hands-on ability.
3> To guide the Ss to concern about the public welfare issue.
Teaching important point: How to help the students get some basic information on an ad campaign.
Teaching difficult point: How to help the students master the skills of building an ad campaign.
Teaching methods: 1> Individual reading to know how to develop an ad campaign, with some explanations of the teacher.
2> Group activities to develop an ad campaign.
Teaching aids: A blackboard and a multimedia
Teaching procedures:
Step1. Greetings and lead-in
Greet the students by a self-introduction.
Have a quick revision about advertisements by asking the students some questions.
Q1. What is an advertisement?
Q2. How many main types of ads are there? What are they?
Step2. Reading comprehension
1> Have the students to read the text quickly and get a general idea. When reading, the students should think about three questions.
Q1. What is an ad campaign?
Q2. What media are referred to in an ad campaign?
Q3. What questions should we first consider?
2> Let the students find more specific information about the text, thus understanding better about how to develop an ad campaign.
Finish the following exercise: Filling the blanks.
Step3. Developing an ad campaign
1> Explain how to develop an ad campaign.
*Planning
(1) Work in small groups.
(2) Decide the subject of your ad campaign
(3) If you have your own idea, your topic should be concerned with public welfare.
The subject of your ad campaign will be_____.
*Preparing
(1) Discussion : (3 Questions)
Who / What/ How
(2) Team work:
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Member’s name
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task
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Research
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Design a logo
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Develop a slogan
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Forms of media
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Campaign proposal (提议）
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Presentation
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*Producing
What should each member do?
researcher---find inf. from various sources
logo / slogan designer--- made it attractive
proposal writer--- write a brief outline and plan some questions
the whole team---work as a whole and everyone should contribute to the project
*Presenting
Why your group choose the topic?
Who is the target audience?
What is the goal of your ad campaign?
Which forms of media will you use?
Talk about the logo and slogan.
Answer questions that your classmates have
Post your logo and slogan
2> Divide the students into some groups ( about 8 in one group) and provide them with a piece of designed paper and some necessary things. When they are doing this task, the teacher will give them some help.
3> Invite some students to present their work. If time allows, let all groups have a try.
Step4. Homework
Each group do more research on the topic and improve their own ad campaign in a better way.